EXPERIENCE

Teacher of Design and Art direction | September 2023 - Currently
Nebrija University.

Teacher for the Design and Art Direction module in the Master’s Degree in Integrated Advertising. In this course, I teach students how to build brands, differentiate themselves through a visual universe from other brands, and create meaningful brands that are unique and surrounded by a coherent universe on which to build strong, timeless identities. I train students to develop visual identities that work across different media, both digital and offline.

Master’s Thesis (TFM) Tutor. Member of the Master’s Thesis defense committee.

• Class of 2023–2024

• Class of 2024–2025

• Class of 2025–2026

Tramas+ | Social Media Manager & Art Director | February 2022 - Currently
Creative art direction for social media at Tramas Home. Creation of content adapted to the brand’s different social channels. Creative art direction for campaign shoots, including the development of PPMs (pre-production meetings) and sufficient visual reference material for the shoots, as well as on-site supervision of shooting locations. Creative supervision of e-commerce and continuous improvement proposals to keep the e-commerce platform updated. Selection of photography and layout improvement proposals for e-commerce. Design of merchandising products for new store openings. Creation of weekly content plans for social media. Definition and management of the brand’s tone of voice across social channels. Preparation of monthly reports for the different social media channels. Analysis of results and identification of opportunities for continuous improvement in the content strategy. Management of influencer marketing activities, including continuous search for profiles aligned with the brand. Preparation of influencer briefings. Monitoring of influencer-generated content and quality control of publications. Coordination and tracking of product shipments to influencers. Analysis of metrics and results from influencer marketing campaigns.

MRM//McCann | Global Senior Creative | July 2022 - Currently
Global Senior Creative developing global and national campaigns and content plans for Mastercard and Starbucks at Home. Creation of brand guidelines for Starbucks at Home. National campaigns and digital brand building for Campofrío, Oscar Mayer, and Mahou. Development of Fútbol Mahou brand guidelines for social media. Creation of layouts for Mahou’s recurring campaigns, branded content ads.

Development of content plans, e-commerce assets, brand concepts, and supervision of campaigns, shoots, and productions. Creation of creative presentations for clients. Ongoing development of digital strategies for clients based on KPIs. Design and production of corporate documents.

Making Science | Senior Art Director | March 2022 - July 2022
Senior Art Director creatively leading Pescanova’s social media account. Creation of brand guidelines for clients. Development of layouts for different clients on social media for implementation in content plans. Supervision of the creative team and external suppliers to ensure correct application of brand usage across different channels.

Supervision of the digital production team for clients such as Ifema, Thor Tobacco, and Pescanova.

Development of brand strategies for clients on social media. Digital marketing activations, creation of presentations, and development of strategies for brand competitions and pitches.

Ogilvy | Digital Art Director | March 2019 - February 2022
Conceptualization and production of ideas and activations across digital media for different brands. Development of ideas for brand events.
Content plans, activations, preparation of presentations, layout creation, and art direction on shoots, as well as asset creation for productions for clients such as: Lagunitas Beer, Finetwork, La Fábrica de Cruzcampo, Ford, Warner, Generali, ING, Turespaña, Cepsa, Iberdrola, and Papa John’s.

Masterclass of creativity | October 2021 - 2022
Rey Juan Carlos’s University.

Good Rebels | Junior Art Director | January 2018 - March 2019
Creative Brand Guardian for Pepe Jeans Digital and LG. Development of monthly creative strategies for content plans, creative concept development, and idea production. Supervision of campaign shoots.

Creation of ideas for digital activations aligned with quarterly KPIs for Día Supermercados and IKEA (social media).

Creative proposals for pitches, content production, and video editing.

Clients: Ikea, LG, Pepe Jeans, Día

Ogilvy | August 2017 - January 2018
Trainee Art Director working for Cruzcampo, Central Lechera Asturiana, Ford and Iberia.